Tender for Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services

Danske Spil A/S

The contracting authority wishes to conclude a contract for the delivery of Ad Server and Demand Side Platform services as Software as a Service (SaaS) for digital marketing on the Danish market. The services also include implementation and support services. The procurement will be conducted as a negotiated procedure. It should be noted that there is an expected yearly campaign budget of DKK 24 000 000 from which the tenderer will calculate their fee(s), and thereby the estimated value of the contract, cf. also Appendix 4 - Prices, where the contracting authority has estimated the expected quantities of the products covered by the contract. The estimated budget may vary from year to year depending on the contracting authority's strategic choices in relation to the choice of marketing channels as well as developments in society, legislation and the market.

Deadline

Fristen for modtagelse af bud var på 2023-04-25. Indkøbet blev offentliggjort på 2023-03-23.

Leverandører

Følgende leverandører er nævnt i tildelingsbeslutninger eller andre indkøbsdokumenter:

• Adform A/S

Hvem?

• Danske Spil A/S

Hvad?

• Programpakke til salgs-, markedsførings- og business intelligence-formål › Programpakke til salgs- eller markedsføringsformål

Hvor?

• Danmark › Hovedstaden

Indkøbshistorik

Dato	Dokument
2023-03-23	Udbudsbekendtgørelse
2023-12-03	Bekendtgørelse om indgåede kontrakter

Udbudsbekendtgørelse (2023-03-23)
Objekt
Omfanget af udbuddet
Titel: Programpakke til salgs- eller markedsføringsformål
Kort beskrivelse:
“The contracting authority wishes to conclude a contract for the delivery of Ad Server and Demand Side Platform services as Software as a Service (SaaS) for...”
Bekendtgørelsens metadata
Originalsprog: engelsk 🗣️
Dokumenttype: Udbudsbekendtgørelse
Kontraktens art: Varer
Forordning: Den Europæiske Union, med deltagelse af GPA-lande
Fælles glossar for offentlige kontrakter (CPV)
Kode: Programpakke til salgs- eller markedsføringsformål 📦
Yderligere CPV-kode: Programpakke til salgs- eller markedsføringsformål 📦
Sted for udførelsen
NUTS-region: Danmark 🏙️

Procedure
Procedureform: Udbud med forhandling
Bud-type: Indsendelse gældende for alle delaftaler
Kriterier for tildeling
Det økonomisk mest fordelagtige bud

Ordregivende myndighed
Identitet
Land: Danmark 🇩🇰
Type af ordregivende myndighed: Offentligretligt organ
Navn på ordregivende myndighed: Danske Spil A/S
Postadresse: Korsdalsvej 135
Postnummer: 2605
Postby: Brøndby
Kontakt
Internetadresse: http://www.danskespil.dk 🌏
E-mail: boan@danskespil.dk 📧
Telefon: +45 30851781 📞
URL til dokumenter: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=358821&B=DS 🌏
URL til deltagelse: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=358821&B=DS 🌏

Reference
Datoer
Afsendelsesdato: 2023-03-23 📅
Tilbudsfrist: 2023-04-25 📅
Offentliggørelsesdato: 2023-03-28 📅
Identifikatorer
Bekendtgørelsesnummer: 2023/S 062-183164
EUT-S-nummer: 62
Yderligere oplysninger

“Participation in the tendering procedure may only take place by electronic means via the electronic tendering system used by the contracting entity, see the...”
Kilde: OJS 2023/S 062-183164 (2023-03-23)

Bekendtgørelse om indgåede kontrakter (2023-12-03)
Objekt
Omfanget af udbuddet
Titel: Tender for Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services
Kort beskrivelse:
“The contracting authority procured a contract for the delivery of Ad Server and Demand Side Platform services as Software as a Service (SaaS) for digital...”
Kontrakttype: Varer
Produkter/tjenester: Programpakke til salgs- eller markedsføringsformål 📦
Anslået værdi uden moms: 17598761.9 DKK 💰
Samlet værdi af indkøbsaftalen (ekskl. moms): 17598761.9 DKK 💰
Beskrivelse
Intern ID: Tender for Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services
Beskrivelse af udbuddet:
“The contract covers: - An Ad Server platform - A Demand Side Platform (DSP) The contracting authority needs both an Ad Server and DSP technology, to be able...”
Kontrakttype: Varer
Produkter/tjenester: Programpakke til salgs- eller markedsføringsformål 📦
Yderligere produkter/tjenester: Programpakke til salgs- eller markedsføringsformål 📦
Varighed: 60 (MONTH)
Nedenstående tidsramme er udtrykt i antal måneder.
Varighed
Startdato: 2023-12-01 📅
Beskrivelse
Højeste antal fornyelser: 2
Yderligere oplysninger om fornyelser:
“The contracts ordinary duration is 36 months. The contract can further be renewed two times 12 month.”
Oplysninger om valgmuligheder
Indstillinger ✅
Beskrivelse af mulighederne:
“The Contracts contains voluntary options, cf. the Contract clause 4.5”
Kriterier for tildeling
Kvalitetskriterium (navn): Evaluated on the basis of the following sub-sub-criteria: • Demand side Platform (DSP) 60% • AD-Server and use-efficiency 20 % • Implementation and Service and Support 20 %
Kvalitetskriterium (vægtning): 60
Pris ✅
Pris (justeringskoefficient): 40
Titel
Partiets identifikationsnummer: LOT-0000

Procedure
Type af procedure
Forhandlet procedure med forudgående indkaldelse af konkurrencer ✅
Retsgrundlag: Direktiv 2014/24/EU
Kriterier for tildeling
Vægtningstype: Vægtning (procentdel, præcis)

Tildeling af kontrakt
Der tildeles en kontrakt/et parti ✅
Partiets identifikationsnummer: LOT-0000
Kontraktnummer: Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services
Dato for indgåelse af kontrakten: 2023-11-22 📅
Titel: Delivery of Ad Server and Demand Side Platform (DSP) Services
Oplysninger om udbud
Antal modtagne bud fra SMV'er: 1
Tilbud – Identifikator: Adform A/S offer
ID for delkontrakt eller gruppe af delkontrakter: LOT-0000
Navn og adresse på kontrahenten
Navn: Adform A/S
Nationalt registreringsnummer: 26434815
Postadresse: Silkegade 3B
Postnummer: 1113
Postby: Copenhagen
Region: Byen København 🏙️
Land: Danmark 🇩🇰
E-mail: claus.osterby@adform.dk 📧
Telefon: +45 35357100 📞
URL: www.site.adform.com/company/about-adform/ 🌏

Ordregivende myndighed
Navn og adresser
Navn: Danske Spil A/S
Nationalt registreringsnummer: 64011715
Postadresse: Korsdalsvej 135
Postnummer: 2605
Postby: Brøndby
Region: Københavns omegn 🏙️
Land: Danmark 🇩🇰
Enhed: Bo Andersen
E-mail: boan@danskespil.dk 📧
Telefon: +45 30851781 📞
URL: http://www.danskespil.dk 🌏
Gruppeleder ✅
Køberprofilens adresse: https://eu.eu-supply.com/ctm/Company/CompanyInformation/Index/62993 🌏
Den ordregivende myndigheds type
Offentligretligt organ
Hovedaktivitet
Økonomiske og finansielle anliggender
Oplysninger om fælles indkøb
Kontrakten omfatter fælles indkøb ✅
Kommunikation
ID for den foregående bekendtgørelse: 183164-2023

Supplerende oplysninger
Yderligere oplysninger

“The value 17.598.761,90 DKK, is the evaluation-technical price of the successful offer including all options and thus does not reflect the final value of...”
Gennemgå organ
Navn: Klagenævnet for Udbud
Nationalt registreringsnummer: 37795526
Postadresse: Nævnenes Hus, Toldboden 2
Postnummer: 8800
Postby: Viborg
Region: Vestjylland 🏙️
Land: Danmark 🇩🇰
E-mail: klfu@naevneneshus.dk 📧
Telefon: +45 72405600 📞
URL: https://klfu.naevneneshus.dk/ 🌏
Tjeneste, hvorfra der kan indhentes oplysninger om klageproceduren
Navn: Konkurrence- og Forbrugerstyrelsen
Nationalt registreringsnummer: 10294819
Postadresse: Carl Jacobsens Vej 35
Postnummer: 2500
Postby: Valby
Region: Byen København 🏙️
Land: Danmark 🇩🇰
E-mail: kfst@kfst.dk 📧
Telefon: +45 41715000 📞
URL: http://www.kfst.dk 🌏
Gennemgangsprocedure
Præcise oplysninger om fristerne for gennemgangsprocedurer:
“Pursuant to the Danish Act on the Complaints Board for Public Procurement, etc. (lov om Klagenævnet for Udbud m.v.) (the Act is available (in Danish) at...”

Præcise oplysninger om fristerne for gennemgangsprocedurer

Pursuant to the Danish Act on the Complaints Board for Public Procurement, etc. (lov om Klagenævnet for Udbud m.v.) (the Act is available (in Danish) at www.retsinformation.dk), the following deadlines apply to the lodging of complaints: Complaints for not having been selected must be submitted to the Danish Complaints Board for Public Procurement before the expiry of 20 calendar days, see section 7(1) of the Act, from the day after submission of notification to the candidates concerned of the identity of the successful tenderer where the notification is accompanied by an explanation of the grounds for the decision in accordance with section 2(1), para (1) of the Act and section 171(2) of the Danish Public Procurement Act. In other situations, complaints of award procedures, see section 7(2) of the Act, must be lodged with the Danish Complaints Board for Public Procurement before the expiry of: 1) 45 calendar days after the contracting entity has published a notice in the Official Journal of the European Union that the contracting entity has entered into a contract. The deadline is calculated from the day after the day when the notice was published. 2) 30 calendar days calculated from the day after the day when the contracting entity has notified the candidates concerned that a contract based on a framework agreement with reopening of competition or a dynamic purchasing system has been entered into where the notification has included an explanation of the relevant grounds for the decision. 3) 6 months after the contracting entity entered into a framework agreement calculated from the day after the day when the contracting entity notified the candidates and tenderers concerned, see section 2(2) of the Act and section 171(4) of the Danish Public Procurement Act. 4) 20 calendar days calculated from the day after the contracting entity has submitted notification of its decision, see section 185(2) of the Danish Public Procurement Act. Not later than at the time of lodging a complaint with the Danish Complaints Board for Public Procurement, the complainant must notify the contracting entity in writing that a complaint has been lodged with the Danish Complaints Board for Public Procurement and whether the appeal was lodged during the standstill period, see section 6(4) of the Act. In cases where the complaint was not lodged within the standstill period, the complainant must furthermore indicate whether a suspensory effect of the complaint has been requested, see section 12(1) of the Act. The e-mail address of the Complaints Board for Public Procurement is set out in section VI.4.1. The Complaints Board’s own complaints procedure is available at https://naevneneshus.dk/start-din-klage/klagenaevnet-for-udbud/vejledning/

Kilde: OJS 2023/S 234-737401 (2023-12-03)

Nye indkøb inden for beslægtede kategorier 🆕

Programpakker og informationssystemer (3 nye indkøb)

Programpakke til forvaltning af forretningstransaktioner og privatsager

Programpakke til salgs-, markedsførings- og business intelligence-formål