Tender for Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services

Danske Spil A/S

The contracting authority wishes to conclude a contract for the delivery of Ad Server and Demand Side Platform services as Software as a Service (SaaS) for digital marketing on the Danish market. The services also include implementation and support services. The procurement will be conducted as a negotiated procedure. It should be noted that there is an expected yearly campaign budget of DKK 24 000 000 from which the tenderer will calculate their fee(s), and thereby the estimated value of the contract, cf. also Appendix 4 - Prices, where the contracting authority has estimated the expected quantities of the products covered by the contract. The estimated budget may vary from year to year depending on the contracting authority's strategic choices in relation to the choice of marketing channels as well as developments in society, legislation and the market.

Deadline

Fristen for modtagelse af bud var på 2023-04-25. Indkøbet blev offentliggjort på 2023-03-23.

Leverandører

Følgende leverandører er nævnt i tildelingsbeslutninger eller andre indkøbsdokumenter:

Hvem? Hvad? Hvor?
Indkøbshistorik
Dato Dokument
2023-03-23 Udbudsbekendtgørelse
2023-12-03 Bekendtgørelse om indgåede kontrakter
Udbudsbekendtgørelse (2023-03-23)
Objekt
Omfanget af udbuddet
Titel: Programpakke til salgs- eller markedsføringsformål
Kort beskrivelse:
The contracting authority wishes to conclude a contract for the delivery of Ad Server and Demand Side Platform services as Software as a Service (SaaS) for digital marketing on the Danish market. The services also include implementation and support services. The procurement will be conducted as a negotiated procedure. It should be noted that there is an expected yearly campaign budget of DKK 24 000 000 from which the tenderer will calculate their fee(s), and thereby the estimated value of the contract, cf. also Appendix 4 - Prices, where the contracting authority has estimated the expected quantities of the products covered by the contract. The estimated budget may vary from year to year depending on the contracting authority's strategic choices in relation to the choice of marketing channels as well as developments in society, legislation and the market.
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Bekendtgørelsens metadata
Originalsprog: engelsk 🗣️
Dokumenttype: Udbudsbekendtgørelse
Kontraktens art: Varer
Forordning: Den Europæiske Union, med deltagelse af GPA-lande
Fælles glossar for offentlige kontrakter (CPV)
Kode: Programpakke til salgs- eller markedsføringsformål 📦
Yderligere CPV-kode: Programpakke til salgs- eller markedsføringsformål 📦
Sted for udførelsen
NUTS-region: Danmark 🏙️

Procedure
Procedureform: Udbud med forhandling
Bud-type: Indsendelse gældende for alle delaftaler
Kriterier for tildeling
Det økonomisk mest fordelagtige bud

Ordregivende myndighed
Identitet
Land: Danmark 🇩🇰
Type af ordregivende myndighed: Offentligretligt organ
Navn på ordregivende myndighed: Danske Spil A/S
Postadresse: Korsdalsvej 135
Postnummer: 2605
Postby: Brøndby
Kontakt
Internetadresse: http://www.danskespil.dk 🌏
E-mail: boan@danskespil.dk 📧
Telefon: +45 30851781 📞
URL til dokumenter: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=358821&B=DS 🌏
URL til deltagelse: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=358821&B=DS 🌏

Reference
Datoer
Afsendelsesdato: 2023-03-23 📅
Tilbudsfrist: 2023-04-25 📅
Offentliggørelsesdato: 2023-03-28 📅
Identifikatorer
Bekendtgørelsesnummer: 2023/S 062-183164
EUT-S-nummer: 62
Yderligere oplysninger
Participation in the tendering procedure may only take place by electronic means via the electronic tendering system used by the contracting entity, see the address set out in section I.3). If the candidate encounters problems with the system, please contact support by e-mail, dksupport@eu-supply.com, or telephone (+45) 70 20 80 14. The candidate must as its application submit an ESPD as preliminary documentation of the circumstances set out in section 148(1), paras 1-3 of the Danish Public Procurement Act (udbudsloven). The candidate will be excluded from participation in the tender procedure if the candidate is subject to the compulsory grounds for exclusion set out in sections 134 a, 135 and 136 of the Danish Public Procurement Act, unless the candidate has submitted sufficient documentation of its reliability in accordance with section 138 of the Danish Public Procurement Act. Before the award decision is made, the tenderer to whom the contracting entity intends to award the contract must provide documentation of the information submitted in the ESPD pursuant to sections 151-152, cf. section 153 of the Danish Public Procurement Act. As an alternative to the documentation mentioned in sections 153-155, 157 and 158 of the Danish Public Procurement Act, the applicant and tenderer may submit to the contracting entity a certificate of registration in an official list of approved economic opera-tors, see section 156 of the Danish Public Procurement Act, issued by the competent authority. The contracting entity only accepts certificates of registration in an official list from applicants and tenderers established in the country holding the official list. As regards sections II.1.5) and II.2.6), it should be noted that the amount is an estimate of the expected campaign budget. The prices for voluntary options, cf. the contract clause 4.5, will not be a part of the evaluation of "Prices", because it will be unreasonable in favour of tenderer who does not offer these tools if such prices should be included in the total evaluation-technical price. If a tenderer offers these tools, it will be a part of the qualitative evaluation under the sub-sub criteria Demand side Platform (DSP) in accordance with the evaluation requirements in Appendix 1, cf. Appendix A. As regards section II.2.9) it should be noted that each candidate may only submit one application for prequalification. The contracting entity may use the procedure of section 159(5) of the Danish Public Procurement Act in the event that applications or tenders do not comply with the requirements of the procurement documents. The negotiation will be at Danske Spil’s office in DK-Brøndby or virtual. For further information on the process of the negotiations, reference is made to the tender specifications and the related Appendix C. The Contracting Entity will pay no remuneration for participating. See also the document “Additional information about the contract notice” which contains additional information regarding this section. The document is accessible via the electronic tendering system at the address set out in section I.3).
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Objekt
Omfanget af udbuddet
Kort beskrivelse:
The contract covers:
- An Ad Server platform
- A Demand Side Platform (DSP)
The contracting authority needs both an Ad Server and DSP technology, to be able to buy digital advertisement. The Supplier must provide access for the contracting authority to an Ad Server and DSP solution that are efficient, but also with the quality and service-level that can support the Contracting authority to get most out of the display and video advertisement that the Contracting authority buys. Both platforms should give access to functionality that overall makes the process of hosting, serving and buying programmatic ads easy to handle, but also with the needed functionality so the programmatic buying can be done with the highest level of quality when it comes to use of both technical capabilities within the plat-form and added data from the contracting authority, publisher and/or 3-party vender. The contracting authority does not require a directly integrated Ad Server/DSP solution. They can therefore be two separate platform. Thus, the contract must cover both platforms even though they are not directly integrated.
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The contracting authority (Danske Spil and its subsidiary companies involved in this tender, cf. section 1.2) are Danish companies, that only operates in Denmark on the Danish market. It is therefore important that the future Supplier of the Ad Server and DSP has experience with a solution that can reach the Danish advertisement market. Furthermore, a high number of impressions is important for the contracting authority in order to reach specific target group(s). It is in this regard important that the Ad Server/DSP technology and the functionality within does not have any limitation following that the contracting authority is a gaming operator.
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Varighed: 36 måneder
Beskrivelse af fornyelser: The contract can be renewed two times 12 month.
Beskrivelse af mulighederne: The Contract contains voluntary options, cf. the Contract clause 4.5

Juridiske, økonomiske, finansielle og tekniske oplysninger
Kontraktens udførelse
Betingelser for opfyldelse af kontrakten:
The contract requires compliance with Danske Spil’s Code of Conduct.
The contract lays down requirements on compliance with the law on processing of personal data.
If the contract is awarded to a group of operators (such as a consortium), the participants of the group must undertake joint and several liability and appoint a joint representative.

Procedure
Retsgrundlag: 32014L0024
Største antal ansøgere: 3
Objektive kriterier for udvælgelse af det begrænsede antal ansøgere:
The shortlisting of candidates invited to tender will be based on an evaluation of which candidates have documented the most relevant experiences, see section III.1.3).
The evaluation of the most relevant experiences will be made on the basis of the extent to which the documented experiences with comparable supplies cf. sections II.1.4) and II.2.4). The contracting authority (Danske Spil and its subsidiary companies involved in this tender, cf. section 1.2) are Danish companies, that only operates in Denmark on the Danish market. It is therefore important that the future Supplier of the Ad Server and DSP has experience with a solution that can reach the Danish advertisement market. Furthermore, a high number of impressions is important for the contracting authority in order to reach specific target group(s). The candidate must submit a list in the ESPD for the last 12-month period that show the candidates experience with Danish online publishers as stated below:
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1) The amount of Danish ad requests offered that can serve high impact formats (such as wallpaper, top scroll and/or inter scroll).
2) The amount of Danish ad requests offered that can serve video-formats (such as pre-roll, out-stream, bumper).
3) A list of top 25 Danish publisher site-list for mobile and desktop inventory included with ad requests from the specific publishers split up on display inventory.
4) A list of top 10 Danish publisher site-list for video inventory included with ad requests from the specific publishers.
5) Information regarding how many display impressions there has been offered in the DSP served from Denmark.
6) Information regarding how many video impressions (only pre-rolls not outstream-impressions) there has been offered in the DSP served from Denmark.
In this evaluation the following is weighted positively:
-It is weighted positively to which extent the candidate has experience with Danish publishers where the amount of Danish inventory is as big as possible on high impact formats and video-formats
-It is also weighted positively to which extent the candidate has experience with the largest Danish online-publishers in Denmark on both display and video inventory. This would include sites such as ekstrabladet.dk, bt.dk, tv2.dk, bold.dk, seoghoer.dk, dba.dk on desktop, and include bt.dk, ekstra-bladet.dk, viafree, and tv2 on video etc.
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-It is weighted positively to which extent the candidate has 250.000.000 display impressions in the DSP from Denmark and 100.000.000 video impressions (only pre-rolls not outstream-impressions) in the DSP from Denmark
-It is also weighted positively to which extent the candidate has experience with gaming operators such as the contracting authority
Tidspunkt for modtagelse af tilbud: 10:00
Sprog, på hvilke bud eller ansøgninger om deltagelse kan indgives: engelsk 🗣️
Tilbuddets gyldighedsperiode: 3 måneder
Kriterier for tildeling
Kvalitetskriterium (navn): Quality
Kvalitetskriterium (vægtning): 60
Pris (justeringskoefficient): 40

Ordregivende myndighed
Identitet
Nationalt registreringsnummer: 64011715
Navn på ordregivende myndighed: Danske Licens Spil A/S
Nationalt registreringsnummer: 33034474
Land: Hovedstaden 🏙️
Navn på ordregivende myndighed: Danske Lotteri Spil A/S
Nationalt registreringsnummer: 33034482
Navn på ordregivende myndighed: Det Danske Klasselotteri A/S
Nationalt registreringsnummer: 15976578
Kontakt
Enhed: Bo Andersen
Køberprofilens adresse: https://eu.eu-supply.com/ctm/Company/CompanyInformation/Index/62993 🌏
URL til dokumenter: http://eu.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=358821&B=DS 🌏

Reference
Yderligere oplysninger
Anslået tidsplan for offentliggørelse af efterfølgende bekendtgørelser:
It is Danske Spil's expectation that further notices will be published in relation to the end of this contract.
Participation in the tendering procedure may only take place by electronic means via the electronic tendering system used by the contracting entity, see the address set out in section I.3). If the candidate encounters problems with the system, please contact support by e-mail, dksupport@eu-supply.com, or telephone (+45) 70 20 80 14.
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The candidate must as its application submit an ESPD as preliminary documentation of the circumstances set out in section 148(1), paras 1-3 of the Danish Public Procurement Act (udbudsloven).
The candidate will be excluded from participation in the tender procedure if the candidate is subject to the compulsory grounds for exclusion set out in sections 134 a, 135 and 136 of the Danish Public Procurement Act, unless the candidate has submitted sufficient documentation of its reliability in accordance with section 138 of the Danish Public Procurement Act.
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Before the award decision is made, the tenderer to whom the contracting entity intends to award the contract must provide documentation of the information submitted in the ESPD pursuant to sections 151-152, cf. section 153 of the Danish Public Procurement Act. As an alternative to the documentation mentioned in sections 153-155, 157 and 158 of the Danish Public Procurement Act, the applicant and tenderer may submit to the contracting entity a certificate of registration in an official list of approved economic opera-tors, see section 156 of the Danish Public Procurement Act, issued by the competent authority. The contracting entity only accepts certificates of registration in an official list from applicants and tenderers established in the country holding the official list.
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As regards sections II.1.5) and II.2.6), it should be noted that the amount is an estimate of the expected campaign budget. The prices for voluntary options, cf. the contract clause 4.5, will not be a part of the evaluation of "Prices", because it will be unreasonable in favour of tenderer who does not offer these tools if such prices should be included in the total evaluation-technical price. If a tenderer offers these tools, it will be a part of the qualitative evaluation under the sub-sub criteria Demand side Platform (DSP) in accordance with the evaluation requirements in Appendix 1, cf. Appendix A.
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As regards section II.2.9) it should be noted that each candidate may only submit one application for prequalification.
The contracting entity may use the procedure of section 159(5) of the Danish Public Procurement Act in the event that applications or tenders do not comply with the requirements of the procurement documents.
The negotiation will be at Danske Spil’s office in DK-Brøndby or virtual. For further information on the process of the negotiations, reference is made to the tender specifications and the related Appendix C.
The Contracting Entity will pay no remuneration for participating.
See also the document “Additional information about the contract notice” which contains additional information regarding this section. The document is accessible via the electronic tendering system at the address set out in section I.3).

Supplerende oplysninger
Gennemgå organ
Navn: Klagenævnet for Udbud
Postadresse: Nævnenes Hus, Toldboden 2
Postby: Viborg
Postnummer: 8800
Land: Danmark 🇩🇰
Telefon: +45 72405600 📞
E-mail: klfu@naevneneshus.dk 📧
Internetadresse: https://klfu.naevneneshus.dk/ 🌏
Oplysninger om frister for klageprocedurer:
Pursuant to the Danish Act on the Complaints Board for Public Procurement, etc. (lov om Klagenævnet for Udbud m.v.) (the Act is available (in Danish) at www.retsinformation.dk), the following deadlines apply to the lodging of complaints:
Complaints for not having been selected must be submitted to the Danish Complaints Board for Public Procurement before the expiry of 20 calendar days, see section 7(1) of the Act, from the day after submission of notification to the candidates concerned of the identity of the successful tenderer where the notification is accompanied by an explanation of the grounds for the decision in accordance with section 2(1), para (1) of the Act and section 171(2) of the Danish Public Procurement Act.
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In other situations, complaints of award procedures, see section 7(2) of the Act, must be lodged with the Danish Complaints Board for Public Procurement before the expiry of:
1) 45 calendar days after the contracting entity has published a notice in the Official Journal of the European Union that the contracting entity has entered into a contract. The deadline is calculated from the day after the day when the notice was published.
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2) 30 calendar days calculated from the day after the day when the contracting entity has notified the candidates concerned that a contract based on a framework agreement with reopening of competition or a dynamic purchasing system has been entered into where the notification has included an explanation of the relevant grounds for the decision.
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3) 6 months after the contracting entity entered into a framework agreement calculated from the day after the day when the contracting entity notified the candidates and tenderers concerned, see section 2(2) of the Act and section 171(4) of the Danish Public Procurement Act.
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4) 20 calendar days calculated from the day after the contracting entity has submitted notification of its decision, see section 185(2) of the Danish Public Procurement Act.
Not later than at the time of lodging a complaint with the Danish Complaints Board for Public Procurement, the complainant must notify the contracting entity in writing that a complaint has been lodged with the Danish Complaints Board for Public Procurement and whether the appeal was lodged during the standstill period, see section 6(4) of the Act. In cases where the complaint was not lodged within the standstill period, the complainant must furthermore indicate whether a suspensory effect of the complaint has been requested, see section 12(1) of the Act.
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The e-mail address of the Complaints Board for Public Procurement is set out in section VI.4.1.
The Complaints Board’s own complaints procedure is available at https://naevneneshus.dk/start-din-klage/klagenaevnet-for-udbud/vejledning/
Tjeneste, hvorfra der kan indhentes oplysninger om klageproceduren
Navn: Konkurrence- og Forbrugerstyrelsen
Postadresse: Carl Jacobsens Vej 35
Postby: Valby
Postnummer: 2500
Telefon: +45 41715000 📞
E-mail: kfst@kfst.dk 📧
Internetadresse: http://www.kfst.dk 🌏
Kilde: OJS 2023/S 062-183164 (2023-03-23)
Bekendtgørelse om indgåede kontrakter (2023-12-03)
Objekt
Omfanget af udbuddet
Titel: Tender for Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services
Kort beskrivelse:
The contracting authority procured a contract for the delivery of Ad Server and Demand Side Platform services as Software as a Service (SaaS) for digital marketing on the Danish market. The services includes implementation and support services. The procurement was conducted as a negotiated procedure.
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Kontrakttype: Varer
Produkter/tjenester: Programpakke til salgs- eller markedsføringsformål 📦
Anslået værdi uden moms: 17598761.9 DKK 💰
Samlet værdi af indkøbsaftalen (ekskl. moms): 17598761.9 DKK 💰
Beskrivelse
Intern ID: Tender for Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services
Beskrivelse af udbuddet:
The contract covers: - An Ad Server platform - A Demand Side Platform (DSP) The contracting authority needs both an Ad Server and DSP technology, to be able to buy digital advertisement. The Supplier must provide access for the contracting authority to an Ad Server and DSP solution that are efficient, but also with the quality and service-level that can support the Contracting authority to get most out of the display and video advertisement that the Contracting authority buys. Both platforms should give access to functionality that overall makes the process of hosting, serving and buying programmatic ads easy to handle, but also with the needed functionality so the programmatic buying can be done with the highest level of quality when it comes to use of both technical capabilities within the plat-form and added data from the contracting authority, publisher and/or 3-party vender. The contracting authority does not require a directly integrated Ad Server/DSP solution. They can therefore be two separate platform. Thus, the contract must cover both platforms even though they are not directly integrated. The contracting authority (Danske Spil and its subsidiary companies involved in this tender, are Danish companies, that only operates in Denmark on the Danish market. It is therefore important that the future Supplier of the Ad Server and DSP has experience with a solution that can reach the Danish advertisement market. Furthermore, a high number of impressions is important for the contracting authority in order to reach specific target group(s). It is in this regard important that the Ad Server/DSP technology and the functionality within does not have any limitation following that the contracting authority is a gaming operator.
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Yderligere produkter/tjenester: Programpakke til salgs- eller markedsføringsformål 📦
Varighed: 60 måneder
Varighed
Startdato: 2023-12-01 📅
Beskrivelse
Højeste antal fornyelser: 2
Yderligere oplysninger om fornyelser:
The contracts ordinary duration is 36 months. The contract can further be renewed two times 12 month.
Oplysninger om valgmuligheder
Indstillinger ✅
Beskrivelse af mulighederne: The Contracts contains voluntary options, cf. the Contract clause 4.5
Kriterier for tildeling
Kvalitetskriterium (navn): Evaluated on the basis of the following sub-sub-criteria: • Demand side Platform (DSP) 60% • AD-Server and use-efficiency 20 % • Implementation and Service and Support 20 %
Kvalitetskriterium (vægtning): 60
Pris ✅
Pris (justeringskoefficient): 40
Titel
Partiets identifikationsnummer: LOT-0000

Procedure
Type af procedure
Forhandlet procedure med forudgående indkaldelse af konkurrencer ✅
Retsgrundlag: Direktiv 2014/24/EU
Kriterier for tildeling
Vægtningstype: Vægtning (procentdel, præcis)

Tildeling af kontrakt
Der tildeles en kontrakt/et parti ✅
Partiets identifikationsnummer: LOT-0000
Kontraktnummer: Contract for Delivery of Ad Server and Demand Side Platform (DSP) Services
Dato for indgåelse af kontrakten: 2023-11-22 📅
Titel: Delivery of Ad Server and Demand Side Platform (DSP) Services
Oplysninger om udbud
Antal modtagne bud fra SMV'er: 1
Tilbud – Identifikator: Adform A/S offer
ID for delkontrakt eller gruppe af delkontrakter: LOT-0000
Navn og adresse på kontrahenten
Navn: Adform A/S
Nationalt registreringsnummer: 26434815
Postadresse: Silkegade 3B
Postnummer: 1113
Postby: Copenhagen
Region: Byen København 🏙️
Land: Danmark 🇩🇰
E-mail: claus.osterby@adform.dk 📧
Telefon: +45 35357100 📞
URL: www.site.adform.com/company/about-adform/ 🌏

Ordregivende myndighed
Navn og adresser
Navn: Danske Spil A/S
Nationalt registreringsnummer: 64011715
Postadresse: Korsdalsvej 135
Postnummer: 2605
Postby: Brøndby
Region: Københavns omegn 🏙️
Land: Danmark 🇩🇰
Enhed: Bo Andersen
E-mail: boan@danskespil.dk 📧
Telefon: +45 30851781 📞
URL: http://www.danskespil.dk 🌏
Gruppeleder ✅
Køberprofilens adresse: https://eu.eu-supply.com/ctm/Company/CompanyInformation/Index/62993 🌏
Den ordregivende myndigheds type
Offentligretligt organ
Hovedaktivitet
Økonomiske og finansielle anliggender
Oplysninger om fælles indkøb
Kontrakten omfatter fælles indkøb ✅
Kommunikation
ID for den foregående bekendtgørelse: 183164-2023

Supplerende oplysninger
Yderligere oplysninger
The value 17.598.761,90 DKK, is the evaluation-technical price of the successful offer including all options and thus does not reflect the final value of the contract, nor is the contracting authority obliged to make purchases corresponding to that value.
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Gennemgå organ
Nationalt registreringsnummer: 37795526
Region: Vestjylland 🏙️
URL: https://klfu.naevneneshus.dk/ 🌏
Tjeneste, hvorfra der kan indhentes oplysninger om klageproceduren
Nationalt registreringsnummer: 10294819
Region: Byen København 🏙️
URL: http://www.kfst.dk 🌏
Gennemgangsprocedure
Præcise oplysninger om fristerne for gennemgangsprocedurer:
Pursuant to the Danish Act on the Complaints Board for Public Procurement, etc. (lov om Klagenævnet for Udbud m.v.) (the Act is available (in Danish) at www.retsinformation.dk), the following deadlines apply to the lodging of complaints: Complaints for not having been selected must be submitted to the Danish Complaints Board for Public Procurement before the expiry of 20 calendar days, see section 7(1) of the Act, from the day after submission of notification to the candidates concerned of the identity of the successful tenderer where the notification is accompanied by an explanation of the grounds for the decision in accordance with section 2(1), para (1) of the Act and section 171(2) of the Danish Public Procurement Act. In other situations, complaints of award procedures, see section 7(2) of the Act, must be lodged with the Danish Complaints Board for Public Procurement before the expiry of: 1) 45 calendar days after the contracting entity has published a notice in the Official Journal of the European Union that the contracting entity has entered into a contract. The deadline is calculated from the day after the day when the notice was published. 2) 30 calendar days calculated from the day after the day when the contracting entity has notified the candidates concerned that a contract based on a framework agreement with reopening of competition or a dynamic purchasing system has been entered into where the notification has included an explanation of the relevant grounds for the decision. 3) 6 months after the contracting entity entered into a framework agreement calculated from the day after the day when the contracting entity notified the candidates and tenderers concerned, see section 2(2) of the Act and section 171(4) of the Danish Public Procurement Act. 4) 20 calendar days calculated from the day after the contracting entity has submitted notification of its decision, see section 185(2) of the Danish Public Procurement Act. Not later than at the time of lodging a complaint with the Danish Complaints Board for Public Procurement, the complainant must notify the contracting entity in writing that a complaint has been lodged with the Danish Complaints Board for Public Procurement and whether the appeal was lodged during the standstill period, see section 6(4) of the Act. In cases where the complaint was not lodged within the standstill period, the complainant must furthermore indicate whether a suspensory effect of the complaint has been requested, see section 12(1) of the Act. The e-mail address of the Complaints Board for Public Procurement is set out in section VI.4.1. The Complaints Board’s own complaints procedure is available at https://naevneneshus.dk/start-din-klage/klagenaevnet-for-udbud/vejledning/
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Kilde: OJS 2023/S 234-737401 (2023-12-03)
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