Commercial Media

Metro Service A/S

Commercial partner for the marketing, operation and administration of commercial activities on the station areas of the Copenhagen Metro
Tender is handled by Mercell Sourcing Services, use https://permalink.mercell.com/175277674.aspx

Deadline

Fristen for modtagelse af bud var på 2022-04-19. Indkøbet blev offentliggjort på 2022-03-18.

Leverandører

Følgende leverandører er nævnt i tildelingsbeslutninger eller andre indkøbsdokumenter:

• Clear Channel Danmark A/S

Hvem?

• Metro Service A/S

Hvad?

• Markedsundersøgelser og økonomiske konsekvensanalyser, rundspørger og statistikker › Servicevirksomhed i forbindelse med reklame og marketing

Hvor?

• Hovedstaden › Byen København

Indkøbshistorik

Dato	Dokument
2022-03-18	Udbudsbekendtgørelse
2022-06-29	Bekendtgørelse om indgåede kontrakter

Udbudsbekendtgørelse (2022-03-18)
Objekt
Omfanget af udbuddet
Titel: Servicevirksomhed i forbindelse med reklame og marketing
Kort beskrivelse:

Commercial partner for the marketing, operation and administration of commercial activities on the station areas of the Copenhagen Metro Tender is handled by Mercell Sourcing Services, use https://permalink.mercell.com/175277674.aspx

Bekendtgørelsens metadata
Originalsprog: engelsk 🗣️
Dokumenttype: Udbudsbekendtgørelse
Kontraktens art: Tjenesteydelser
Forordning: Den Europæiske Union
Fælles glossar for offentlige kontrakter (CPV)
Kode: Servicevirksomhed i forbindelse med reklame og marketing 📦
Sted for udførelsen
NUTS-region: Byen København 🏙️

Procedure
Procedureform: Udbud efter forhandling
Bud-type: Indsendelse gældende for alle delaftaler
Kriterier for tildeling
Det økonomisk mest fordelagtige bud

Ordregivende myndighed
Identitet
Land: Danmark 🇩🇰
Type af ordregivende myndighed: Forsyningsvirksomhed
Navn på ordregivende myndighed: Metro service a/s
Postadresse: Metrovej 3
Postnummer: 2300
Postby: København
Kontakt
Internetadresse: https://permalink.mercell.com/175277674.aspx 🌏
E-mail: jbo@metroservice.dk 📧
Telefon: +45 32482800 📞
URL til dokumenter: https://permalink.mercell.com/175277674.aspx 🌏
URL til deltagelse: https://permalink.mercell.com/175277674.aspx 🌏

Reference
Datoer
Afsendelsesdato: 2022-03-18 📅
Tilbudsfrist: 2022-04-19 📅
Offentliggørelsesdato: 2022-03-23 📅
Startdato: 2022-09-30 📅
Slutdato: 2026-09-30 📅
Identifikatorer
Bekendtgørelsesnummer: 2022/S 058-153320
EUT-S-nummer: 58

Objekt
Omfanget af udbuddet
Kort beskrivelse:

Commercial partner for the marketing, operation and administration of commercial activities on the station areas of the Copenhagen Metro

Tender is handled by Mercell Sourcing Services, use https://permalink.mercell.com/175277674.aspx

Anslået samlet værdi: 550 000 000 DKK 💰
Kort beskrivelse:

Metro Service A/S is calling for bids for the role as MESE's commercial partner for the development, marketing, operation and administration of the commercial activities on the station areas of the Copenhagen Metro, i.e. M1+M2, M3 Cityringen, M4 Nordhavn and M4 Sydhavn

The scope and conditions of this tender and future contract between MESE and the commercial partner is based on MESE's right pursuant to the O&M Contract and guidelines agreed upon with Metroselskabet I/S, to dispose commercial activities in the Copenhagen Metro.

The commercial partner shall be responsible for operation and administration of the commercial activities on the station areas of the Copenhagen Metro as well as responsible for all sales and marketing activities of the commercial advertisement locations at the Copenhagen Metro to media brokers, advertisers, and other commercial stakeholders. This includes pricing and market strategy development and any other business development activities.

This includes, but is not limited to:

- All sales and marketing activities of the advertising spaces to media brokers, advertisers and other commercial stakeholders.

- Delivery and operation of emergency messaging system

- Operation, distribution to and maintenance of all digital networks.

- Operation and distribution of all analogue advertisement equipment incl. placement, replacement and removal of analogue media, foils, posters, banners etc;

- Operation and maintenance of all sampling and other advertisement platforms.

- Operational, technical and strategic assistance and advisory.

- All administration according to the commercial activities including:

- Handling all customer inquiries.

- Reports, meetings and data exchange as per request by MS or MESE

Anslået værdi uden moms: 550 000 000 DKK 💰
Beskrivelse af fornyelser:

MESE has the option for up to two extensions, each for a period from 6 and up to 24 months ("Renewal Term"), however not past the 28 of September 2028.

Beskrivelse af mulighederne:

MESE has the option for up to two extensions, each for a period from 6 and up to 24 months ("Renewal Term"), however not past the 28 of September 2028.

Juridiske, økonomiske, finansielle og tekniske oplysninger
Betingelser for deltagelse
Økonomisk og finansiel stilling:

The bidder's annual turnover in each of the last three financial years.

The bidder's equity in each of the last three financial years.

Mindstekrav til niveauet:

The bidder must have had an annual turnover of min. DKK 50.000.000 in each of the last 3 years.

The bidder must have had an equity of min. DKK 10.000.000 as an average during the last 3 years.

Teknisk og faglig kompetence:

It is condition for participation that the bidder has experience in solving the tasks that are within the scope of this tender, i.e. development, marketing, operation and administration of the commercial activities.

Mindstekrav til niveauet:

The bidder must provide at least three (3) references on such assignments. It is a requirement that the assignment is ongoing or has been terminated within the last 3 years

Procedure
Retsgrundlag: 32014L0025
Mindste antal ansøgere: 3
Største antal ansøgere: 5
Objektive kriterier for udvælgelse af det begrænsede antal ansøgere:

Thus, MESE will prequalify at maximum the 5 bidders that based on the references have the great experience in solving the tasks that are within the scope of this tender, i.e. development, marketing, operation and administration of the commercial activities especially within transportation or outdoor in general as well as experience with a combination of digital and non-digital means.

Tidspunkt for modtagelse af tilbud: 12:00
Sprog, på hvilke bud eller ansøgninger om deltagelse kan indgives: engelsk 🗣️
Tilbuddets gyldighedsperiode: 3 måneder

Ordregivende myndighed
Identitet
Nationalt registreringsnummer: 21263834
Kontakt
Enhed: Johanne BoelSkov
Køberprofilens adresse: http://metroservice.dk/ 🌏
URL til dokumenter: https://permalink.mercell.com/175277674.aspx 🌏

Supplerende oplysninger
Gennemgå organ
Navn: Klagenævnet for Udbud - Nævnenes Hus
Postadresse: Toldboden 2
Postby: Viborg
Postnummer: 8800
Land: Danmark 🇩🇰
Telefon: +45 72405600 📞
E-mail: klfu@naevneneshus.dk 📧
Fax: +45 33307799 📠
Internetadresse: http://www.naevneneshus.dk 🌏
Oplysninger om frister for klageprocedurer:

The tender is not covered by the rules of the Public Procurement Act. It is only possible to contact Johanne Boelskov, Contract and Tender manager/ E-mail: JBO@metroservice.dk for objections to the tender. Other information in Part VI.4 must therefore be disregarded. on the body responsible for the appeal procedures, etc.

Tjeneste, hvorfra der kan indhentes oplysninger om klageproceduren
Navn: Konkurrence- og Forbrugerstyrelsen
Postadresse: Carl Jacobsens Vej 35
Postby: Valby
Postnummer: 2500
Telefon: +45 41715000 📞
E-mail: kfst@kfst.dk 📧
Fax: +45 41715100 📠
Internetadresse: http://www.kfst.dk 🌏
Kilde: OJS 2022/S 058-153320 (2022-03-18)

Bekendtgørelse om indgåede kontrakter (2022-06-29)
Objekt
Bekendtgørelsens metadata
Dokumenttype: Bekendtgørelse om indgåede kontrakter

Procedure
Bud-type: Finder ikke anvendelse

Reference
Datoer
Afsendelsesdato: 2022-06-29 📅
Offentliggørelsesdato: 2022-07-04 📅
Identifikatorer
Bekendtgørelsesnummer: 2022/S 126-359920
Henviser til bekendtgørelse: 2022/S 058-153320
EUT-S-nummer: 126
Yderligere oplysninger

Metro Service is a privately owned company. To ensure a transparent tender process, MESE has voluntarily determined to follow the principles for competition in the EU Utilities Directive (Directive 2014/25/EU). MESE had reserved and use the right to award the contract based on the first bids.

Objekt
Omfanget af udbuddet
Beskrivelse af mulighederne:

2 possibilities for extension of 6-24 months, however not past the 28th of September 2028

Procedure
Kriterier for tildeling
Kvalitetskriterium (navn): Quality
Kvalitetskriterium (vægtning): 40%
Pris (justeringskoefficient): 60%

Tildeling af kontrakt
Dato for kontraktindgåelse: 2022-06-15 📅
Navn: Clear Channel Danmark A/S
Postadresse: Wildersgade 8, 4 sal
Postby: København K
Postnummer: 1408
Land: Danmark 🇩🇰
Telefon: +45 36440244 📞
Land: Hovedstaden 🏙️
Internetadresse: https://www.clearchannel.dk/ 🌏
Oplysninger om udbud
Antal modtagne bud: 2

Reference
Yderligere oplysninger

MESE had reserved and use the right to award the contract based on the first bids.

Kilde: OJS 2022/S 126-359920 (2022-06-29)

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