In the coming years, the metro company will face a major task in ensuring increased passenger growth. The goal is just over 175 million. travel by Metro in 2025. The high number of trips will make the Metro the most widespread form of public transport in the capital.
In order to achieve the high number of journeys, Metroselskabet must realize high growth. Work on this has been further delayed as a result of the Corona pandemic.
With the company's ambitious growth targets and the Corona pandemic's consequences for passenger numbers, a major task lies in achieving these growth targets.
The fulfillment of these goals must be supported through a marketing and communication effort that in the coming years will help the company, among other things. by increasing awareness of the Metro and its benefits.
Deadline
Fristen for modtagelse af bud var på 2022-02-03.
Indkøbet blev offentliggjort på 2021-12-22.
Leverandører
Følgende leverandører er nævnt i tildelingsbeslutninger eller andre indkøbsdokumenter:
Udbudsbekendtgørelse (2021-12-22) Ordregivende myndighed Navn og adresser
Navn: Metroselskabet I/S
Nationalt registreringsnummer: 30823699
Postby: København S
Postnummer: 2300
Land: Danmark 🇩🇰
Kontaktperson: Peter Lerche Andreasen
Telefon: +45 72424665📞
E-mail: plan@m.dk📧
Region: Byen København🏙️
URL: www.m.dk🌏 Kommunikation
Adgangen til udbudsdokumenterne er begrænset
URL til dokumenter: https://app.byggeprojekt.dk/public/1797-Reklamebureau_ydelser🌏
Objekt Omfanget af udbuddet
Titel: Reklamebureau ydelser
Produkter/tjenester: Servicevirksomhed i forbindelse med reklame og marketing📦
Kort beskrivelse:
“In the coming years, the metro company will face a major task in ensuring increased passenger growth. The goal is just over 175 million. travel by Metro in...”
Kort beskrivelse
In the coming years, the metro company will face a major task in ensuring increased passenger growth. The goal is just over 175 million. travel by Metro in 2025. The high number of trips will make the Metro the most widespread form of public transport in the capital.
In order to achieve the high number of journeys, Metroselskabet must realize high growth. Work on this has been further delayed as a result of the Corona pandemic.
With the company's ambitious growth targets and the Corona pandemic's consequences for passenger numbers, a major task lies in achieving these growth targets.
The fulfillment of these goals must be supported through a marketing and communication effort that in the coming years will help the company, among other things. by increasing awareness of the Metro and its benefits.
Vis mere
Anslået værdi uden moms: DKK 40 000 000 💰
1️⃣
Sted for udførelsen: Hovedstaden🏙️
Beskrivelse af udbuddet:
“Metroselskabet has an expectation of using the Supplier for the following services as part of a new framework agreement for 2022-2026:
• Strategic advice in...”
Beskrivelse af udbuddet
Metroselskabet has an expectation of using the Supplier for the following services as part of a new framework agreement for 2022-2026:
• Strategic advice in connection with marketing, branding, PR and communication
• Creative campaign and concept development at both strategic and tactical level
• Execution of campaigns in collaboration with media agency
• Production of advertising and creative assets
• Development and execution of events
• Ongoing collection of experience and evaluation
Vis mere Kriterier for tildeling
Kvalitetskriterium (navn): Communication strategy
Kvalitetskriterium (vægtning): 20
Kvalitetskriterium (navn): Creative concept
Kvalitetskriterium (navn): Process and project plan
Kvalitetskriterium (vægtning): 15
Kvalitetskriterium (navn): Cooperative organization
Pris (justeringskoefficient): 30
Omfanget af udbuddet
Anslået samlet værdi ekskl. moms: DKK 30 000 000 💰
Varighed
Startdato: 2022-06-15 📅
Slutdato: 2026-06-14 📅
Kontraktens, rammeaftalens eller det dynamiske indkøbssystems varighed
Denne kontrakt kan forlænges ✅ Beskrivelse
Beskrivelse af fornyelser: Option 2*12 Months.
Oplysninger om begrænsningerne i antallet af ansøgere, der kan indbydes
Påtænkt antal ansøgere: 5
Objektive kriterier for udvælgelse af det begrænsede antal ansøgere:
“The contracting authority intends to invite 5 candidates to submit tenders among the candidates who meet the minimum requirements in the tender notice part....”
Objektive kriterier for udvælgelse af det begrænsede antal ansøgere
The contracting authority intends to invite 5 candidates to submit tenders among the candidates who meet the minimum requirements in the tender notice part. III and has submitted a completed, dated and signed European Standard Procurement Document (ESPD). The selection of applicants will take place among the companies that have the necessary capacity to carry out the tendered task. If more than 5 applicants meet the client's requirements for suitability, the contracting authority selects the 5 applicants who are deemed to be best suited to solve tasks of the type in question. The selection will be made on the basis of an assessment of the most relevant references within the last 3 years in relation to the tendered task, cf. the contracting authority's description in sections II.1.4 and II.2.4. In connection with the assessment of the applicants' suitability to take on the task, "relevant cases / references" will be understood by the contracting authority as being references that are comparable to the task offered in nature and scope, including in particular references that demonstrate integrated campaigns, development and execution. across platforms and channels, behavior change. The applicant is therefore encouraged to describe in ESPD Part V why the specified references are comparable to the services offered.
Juridiske, økonomiske, finansielle og tekniske oplysninger Økonomisk og finansiel stilling
Liste og kortfattet beskrivelse af udvælgelseskriterier:
“The application must be accompanied by information on the tenderer's financial ratios for the most recent available financial year in ESPD Part IV: B as...”
Liste og kortfattet beskrivelse af udvælgelseskriterier
The application must be accompanied by information on the tenderer's financial ratios for the most recent available financial year in ESPD Part IV: B as follows:
Relevant annual turnover:
Total relevant annual turnover
Other economic and financial requirements:
Equity.
Formality:
If the application comes from a consortium, the above information must be submitted for each participant in the consortium. If the application is based on the economic and financial capacity of a third party (eg parent company or subcontractor), the third party must complete ESPD Part II (A and B only), Part III, Part IV.B, Part V and sign Part IV. A signed ESPD will be considered a declaration of availability by a third party.
Documentation: Metroselskabet reserves the right to request annual reports upon request. The potentially selected applicants must document the information on economic and financial capacity before the final selection of applicants is made by Metroselskabet. If the applicant as tenderer is finally awarded the contract, a third party must sign a surety bond in relation to fulfillment of the contract.
“There must not be a significant risk in the contracting authority's assessment that the applicant's existence ceases during the term of the contract.” Teknisk og faglig kompetence
Liste og kortfattet beskrivelse af udvælgelseskriterier:
“The application must be accompanied by information on the applicant's comparable references (cases) carried out within the last three (3) years of ESPD Part...”
Liste og kortfattet beskrivelse af udvælgelseskriterier
The application must be accompanied by information on the applicant's comparable references (cases) carried out within the last three (3) years of ESPD Part IV.C. Applicant may attach the references to ESPD if applicant prefers this. The metro company wants a maximum of two (2) references (cases) in total per. application. The references must contain a description of the service, start and end date and recipients (customer). The submitted cases must show integrated campaigns that demonstrate that the applicant masters developing and executing across platforms and channels.
Vis mere Betingelser for deltagelse
Betingelser for deltagelse (tekniske og faglige kvalifikationer):
“A reference (case) must show / demonstrate that they are able to collaborate with complex organizations that navigate a political stakeholder landscape. A...”
Betingelser for deltagelse (tekniske og faglige kvalifikationer)
A reference (case) must show / demonstrate that they are able to collaborate with complex organizations that navigate a political stakeholder landscape. A reference (case) must demonstrate that the applicant has worked with behavior change and must be able to demonstrate a positive result.
Vis mere
Liste og kortfattet beskrivelse af regler og kriterier:
“Applicant must submit a completed, dated and signed ESPD, including necessary declarations in the application. The applicant must complete ESPD Part II, III...”
Liste og kortfattet beskrivelse af regler og kriterier
Applicant must submit a completed, dated and signed ESPD, including necessary declarations in the application. The applicant must complete ESPD Part II, III and V, including date and sign ESPD Part VI.
If the applicant is a consortium, the above information must be completed in separate ESPDs for each participant in the consortium. If the application is based on a third party (eg parent company or subcontractor), third parties must flow out ESPD part II (only A and B), III and V, including dates and sign ESPD part VI. The application must be submitted via www.byggeprojekt.dk
The contracting authority may at any time during the tender procedure require the tenderer to provide evidence that there is no basis for exclusion and that the minimum requirements for suitability have been met when this is necessary for the procedure to be carried out correctly.
Procedure Type af procedure
Forhandlet procedure med forudgående indkaldelse af konkurrencer
Oplysninger om en rammeaftale eller et dynamisk indkøbssystem
Rammeaftale med en enkelt operatør
Oplysninger om reduktion af antallet af løsninger eller tilbud under forhandling eller dialog
Anvendelse af en trinvis procedure for gradvist at reducere antallet af løsninger, der skal drøftes, eller af tilbud, der skal forhandles
Administrative oplysninger
Frist for modtagelse af bud eller ansøgninger om deltagelse: 2022-02-03
09:00 📅
Sprog, på hvilke bud eller ansøgninger om deltagelse kan indgives: dansk 🗣️
Sprog, på hvilke bud eller ansøgninger om deltagelse kan indgives: engelsk 🗣️
Supplerende oplysninger Gennemgå organ
Navn: Klagenævnet for Udbud
Postadresse: Nævnenes Hus, Toldboden 2
Postby: Viborg
Postnummer: 8800
Land: Danmark 🇩🇰
Telefon: +45 72405708📞
E-mail: klfu@naevneneshus.dk📧
URL: https://erhvervsstyrelsen.dk/klagenaevnet-for-udbud🌏 Gennemgangsprocedure
Præcise oplysninger om fristerne for gennemgangsprocedurer:
“Pursuant to Act no. 593 of 2.6.2016 on the Complaints Board for Tenders, the following deadlines apply for the execution of tenders: - complaints about not...”
Præcise oplysninger om fristerne for gennemgangsprocedurer
Pursuant to Act no. 593 of 2.6.2016 on the Complaints Board for Tenders, the following deadlines apply for the execution of tenders: - complaints about not being selected must be submitted to the Complaints Board for Tenders within 20 calendar days from the day after sending notification to those affected applicants as to who has been selected, cf. § 7, para. 1, in accordance with Act no. 593 of 2.6.2016 on the Complaints Board for Tenders - other complaints about the tender must be submitted to the Complaints Board no later than 45 calendar days after the contractor has published an executive order in Official. Official Journal of the European Union stating that the contracting party has concluded a contract. The time limit is calculated from the day after the day on which the executive order is published, cf. § 7, para. 2.1, in accordance with Act no. 593 of 2.6.2016 on the Complaints Board for Tenders. At the latest at the time when a complaint is submitted to the Complaints Board for the procurement, the complainant must notify the author in writing that the complaint has been submitted to the Complaints Board for procurement and whether the complaint has been submitted during the standstill period. , cf. § 3 pieces. 1, in accordance with Act no. 593 of 2.6.2016 on the Procurement Appeals Board.
Vis mere Tjeneste, hvorfra der kan indhentes oplysninger om klageproceduren
Navn: Konkurrence- og Forbrugerstyrelsen
Postadresse: Carl Jacobsen Vej 35
Postby: Valby
Postnummer: 2500
Land: Danmark 🇩🇰
Telefon: +45 41715000📞
E-mail: kfst@kfst.dk📧
URL: http://www.kfst.dk🌏
Kilde: OJS 2021/S 251-668599 (2021-12-22)
Supplerende oplysninger (2022-01-14)
Supplerende oplysninger Oprindelig reference til meddelelsen
Meddelelsesnummer i EUT S: 2021/S 251-668599
Ændringer Tekst, der skal berigtiges i den oprindelige meddelelse
Afsnittets nummer: III.1.2
Gammel værdi
Tekst:
“Economic and financial standing
List and brief description of selection criteria:
The application must be accompanied by information on the tenderer's...”
Tekst
Economic and financial standing
List and brief description of selection criteria:
The application must be accompanied by information on the tenderer's financial ratios for the most recent
available financial year in ESPD Part IV: B as follows:
Relevant annual turnover:
Total relevant annual turnover
Other economic and financial requirements:
Equity.
Formality:
If the application comes from a consortium, the above information must be submitted for each participant in
the consortium. If the application is based on the economic and financial capacity of a third party (eg parent
company or subcontractor), the third party must complete ESPD Part II (A and B only), Part III, Part IV.B, Part V
and sign Part IV. A signed ESPD will be considered a declaration of availability by a third party.
Documentation: Metroselskabet reserves the right to request annual reports upon request. The potentially
selected applicants must document the information on economic and financial capacity before the final selection
of applicants is made by Metroselskabet. If the applicant as tenderer is finally awarded the contract, a third party
must sign a surety bond in relation to fulfillment of the contract.
Minimum level(s) of standards possibly required:
There must not be a significant risk in the contracting authority's assessment that the applicant's existence
ceases during the term of the contract.
Vis mere Ny værdi
Tekst:
“Economic and financial standing
List and brief description of selection criteria:
The application must be accompanied by information on the tenderer's...”
Tekst
Economic and financial standing
List and brief description of selection criteria:
The application must be accompanied by information on the tenderer's financial ratios for the most recent
available financial year in ESPD Part IV: B as follows:
Relevant annual turnover:
Total relevant annual turnover
Other economic and financial requirements:
Equity.
Formality:
If the application comes from a consortium, the above information must be submitted for each participant in
the consortium. If the application is based on the economic and financial capacity of a third party (eg parent
company or subcontractor), the third party must complete ESPD Part II (A and B only), Part III, Part IV.B, Part V
and sign Part IV. A signed ESPD will be considered a declaration of availability by a third party.
Documentation: Metroselskabet reserves the right to request annual reports upon request. The potentially
selected applicants must document the information on economic and financial capacity before the final selection
of applicants is made by Metroselskabet. If the applicant as tenderer is finally awarded the contract, a third party
must sign a surety bond in relation to fulfillment of the contract.
Minimum level(s) of standards possibly required:
The supplier must have a positive equity shown by the latest published accounts.
The supplier must have a gross profit of minimum DKK 20.000.000 within relevant revenue, shown by the latest published accounts.
Vis mere
Kilde: OJS 2022/S 013-030868 (2022-01-14)
Bekendtgørelse om indgåede kontrakter (2022-08-17) Objekt Omfanget af udbuddet
Samlet værdi af indkøbsaftalen (ekskl. moms): DKK 40 000 000 💰
Procedure Oplysninger om rammeaftalen
Indkøbet indebærer, at der indgås en rammeaftale
Administrative oplysninger
Tidligere offentliggørelse vedrørende denne procedure: 2021/S 251-668599
Tildeling af kontrakt
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Kontraktnummer: 1
Partiets identifikationsnummer: 1
Titel: Reklamebureau ydelser
Dato for indgåelse af kontrakten: 2022-06-27 📅
Oplysninger om udbud
Antal modtagne bud: 5
Navn og adresse på kontrahenten
Navn: Accenture Song Brand Denmark A/S
Nationalt registreringsnummer: 41474106
Postadresse: Vestergade 10B
Postby: København K
Postnummer: 1456
Land: Danmark 🇩🇰
Region: Hovedstaden🏙️
Entreprenøren er en SMV
Oplysninger om kontraktens/parcellens værdi (ekskl. moms)
Anslået samlet værdi af kontrakten/partiet: DKK 40 000 000 💰
Kontraktens/parcellens samlede værdi: DKK 40 000 000 💰
Kilde: OJS 2022/S 160-457730 (2022-08-17)