Branding of the Nordics

The Nordic Council of Ministers — The Secretariat

Execution of a brand strategy and activation plan.

Deadline

Fristen for modtagelse af bud var på 2016-10-07. Indkøbet blev offentliggjort på 2016-09-07.

Hvem? Hvad? Hvor?
Indkøbshistorik
Dato Dokument
2016-09-07 Udbudsbekendtgørelse
Udbudsbekendtgørelse (2016-09-07)
Objekt
Omfanget af udbuddet
Titel: Specifikke tjenester ydet af internationale organisationer og organer
Mængde eller omfang:
The deliverables are divided into two main deliveries (‘Packages’) consisting of a number of sub-deliveries. Each main delivery will be subject to a specific project contract on the basis of the framework agreement attached hereto.Some of the deliveries are specified quite concretely. Others depend on the brand communication and activation plan suggested by the selected tenderer and accepted by The Nordic Council of Ministers.The Nordic Council of Ministers has chosen this way of defining the deliverables to strike a balance between (1) obtaining what it knows it needs and (2) creating creative and strategic leeway that will allow the tenderers to contribute their best ideas.The two main deliveries are divided into Package 1 and Package 2.— Package 1 includes a brand communication strategy, core story, verbal and visual identity, communication elements, online toolbox containing guidelines, templates and ready-to-use elements. Furthermore, Package 1 involves project management and ongoing strategic advice and execution.— Package 2 includes further activation and involvement, including a brand activation plan, activities/events and expansion of toolbox in close dialogue with The Nordic Council of Ministers. The delivery involves inter alia a number of creative concepts executed by the tenderer. Focus must be on digital concepts. Creativity and user engagement is key. SoMe and digital solutions are a must.8 375 000
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Den samlede værdi af udbuddet: 4 500 000 💰
Bekendtgørelsens metadata
Originalsprog: engelsk 🗣️
Dokumenttype: Udbudsbekendtgørelse
Kontraktens art: Tjenesteydelser
Forordning: Den Europæiske Union
Fælles glossar for offentlige kontrakter (CPV)
Kode: Specifikke tjenester ydet af internationale organisationer og organer 📦

Procedure
Procedureform: Begrænset udbud
Bud-type: Indsendelse gældende for alle delaftaler
Kriterier for tildeling
Det økonomisk mest fordelagtige bud

Ordregivende myndighed
Identitet
Land: Danmark 🇩🇰
Type af ordregivende myndighed: Andet
Navn på ordregivende myndighed: The Nordic Council of Ministers — The Secretariat
Postadresse: Ved Stranden 18
Postnummer: 1061
Postby: Copenhagen K
Kontakt
Internetadresse: http://www.norden.org/en 🌏
E-mail: tobgru@norden.org 📧
Telefon: +45 33960200 📞

Reference
Datoer
Afsendelsesdato: 2016-09-07 📅
Tilbudsfrist: 2016-10-07 📅
Offentliggørelsesdato: 2016-09-09 📅
Identifikatorer
Bekendtgørelsesnummer: 2016/S 174-313279
EUT-S-nummer: 174

Objekt
Omfanget af udbuddet
Kort beskrivelse: Execution of a brand strategy and activation plan.
Mængde eller omfang:
The deliverables are divided into two main deliveries (‘Packages’) consisting of a number of sub-deliveries. Each main delivery will be subject to a specific project contract on the basis of the framework agreement attached hereto.
Some of the deliveries are specified quite concretely. Others depend on the brand communication and activation plan suggested by the selected tenderer and accepted by The Nordic Council of Ministers.
The Nordic Council of Ministers has chosen this way of defining the deliverables to strike a balance between (1) obtaining what it knows it needs and (2) creating creative and strategic leeway that will allow the tenderers to contribute their best ideas.
Vis mere
The two main deliveries are divided into Package 1 and Package 2.
— Package 1 includes a brand communication strategy, core story, verbal and visual identity, communication elements, online toolbox containing guidelines, templates and ready-to-use elements. Furthermore, Package 1 involves project management and ongoing strategic advice and execution.
Vis mere
— Package 2 includes further activation and involvement, including a brand activation plan, activities/events and expansion of toolbox in close dialogue with The Nordic Council of Ministers. The delivery involves inter alia a number of creative concepts executed by the tenderer. Focus must be on digital concepts. Creativity and user engagement is key. SoMe and digital solutions are a must.
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Beskrivelse af mulighederne:
Further cooperation with The Nordic Council of Ministers in order to develop Package 1 and Package 2.
Foreløbig tidsplan for udnyttelse af optioner: 12 måneder
Varighed: 24 måneder
Sted for udførelsen
Hovedsted eller sted for udførelsen: Denmark.

Juridiske, økonomiske, finansielle og tekniske oplysninger
Betingelser for deltagelse
Økonomisk og finansiel stilling:
The tenderers must prove their financial capacity by
way of e.g. one or more of the following:
(1) annual reports or excerpts from these or
(2) statements regarding the tenderer's turnover.
Mindstekrav til niveauet:
The annual turnover must be of minimum DKK 15 000 000 for the last financial year.
Teknisk og faglig kompetence:
(1) a description of key employees by way of education and work-experience;
(2) a list of significant and relevant (to the present tender) projects carried out within the last three (3) years with reference to the total amount, time of delivery and contracting authority/private principal. The tenderer should list up to five (5) cases with particular relevance to this tender showing how the tenderer developed a product/service with great impact for the specific customer — what were the ambitions, which actions were taken and what was the impact of the project? Furthermore, the selected projects should illustrate, or the tenderer should describe:
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— Understanding of political processes;
— Experience in working in a consortium or under similar conditions;
— Nordic and international experience;
— Understanding of Nordic values and mindset,
including a linguistic understanding of one of the Nordic languages;
— Project management skills;
— Access to international network; and
— Focus on integrated communications;
Each of these competences to be supported by one or more personal references; and/or
(3) information about how much of the contract the tenderer intends to pass to sub-contractors.
Kontraktens udførelse
De vigtigste finansieringsbetingelser og betalingsordninger og/eller henvisning til de relevante bestemmelser, der regulerer dem:
The annual turnover must be of minimum DKK 15 000 000 for the last financial year.
Den juridiske form, som den sammenslutning af økonomiske aktører, der skal have kontrakten, skal have:
A company organized in a corporate form or a group of companies organized in corporate form.

Procedure
Rammeaftalens varighed i måneder: 24
Mindste antal ansøgere: 5
Dato for afsendelse af opfordringer: 2016-10-19 📅
Kriterier for tildeling
Kriterium: 1. Quality (80)
2. Price (20)
Sprog
Sprog: engelsk 🗣️

Ordregivende myndighed
Identitet
Anden type ordregivende myndighed: Other
Kontakt
Enhed: The Nordic Council of Ministers
Tobias Grut
URL til dokumenter: http://www.norden.org/da/om-samarbejdet-1/stoetteordninger-oglegater/ 🌏

Supplerende oplysninger
Gennemgå organ
Navn: Klagenævnet for Udbud
Postadresse: Nævnenes Hus, Toldboden 2
Postby: Viborg
Postnummer: 8800
Land: Danmark 🇩🇰
Internetadresse: https://erhvervsstyrelsen.dk/klagenaevnet-for-udbud 🌏
Oplysninger om frister for klageprocedurer:
The period for lodging an appeal begins 5 December, 2016 and runs until conclusion of contract expected on 16.12.2016.
Tjeneste, hvorfra der kan indhentes oplysninger om klageproceduren
Samme som: Gennemgå organ
Kilde: OJS 2016/S 174-313279 (2016-09-07)
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