CRM system for TV 2 PLAY (pre-qualification)
TV 2 Danmark A/S (TV 2) hereby invites all interested suppliers to apply for pre-qualification in relation to the tender ‘CRM System for TV 2 PLAY’.
Scope of the tender
The purpose of the tender is to select a functionality rich CRM system covering all CRM domains (sales, service, marketing, analytics, multichannel supporting a 360 degree view including of the customer) which can be easily integrated in the current TV2 environment supporting the entire customer life-cycle through all the channels including personalization.
The system has the following high-level functionalities:
— Tracking and managing customer relationships,
— Personal program-recommendations,
— Analytical tools,
— Omni-channel marketing automation,
— Thorough support of ETL and external data loading.
The supplier will support and guide the configuration and deployment of the CRM system with implementation services, templates, data model, recommendations, training of key users and other professional services.
Key system requirements
The desired CRM system is characterized by 4 main functionalities:
— Data Integration at individual level: The system delivers a data platform, integrating various internal and external data sources, ensuring a 360-degree view of each TV2 PLAY customer. The system will support existing TV2 Play systems such as Adobe Analytics, Subscription Management, Content Delivery System, Streaming Platform.
— Analysis of customer behavior: The system provides a range of analytical tools in an analysis module used by the marketers. The system makes KPI tracking in visual dashboards, simple customer analysis and advanced predictive modelling at customer level. The advanced models will primarily be used to churn prediction, uplifted churn prediction and content prediction. The models' scores are calculated within the system, are easily deployed to customers and used directly in the campaign module.
— Analytical recommendation engine: The system provides a number of tools for developing rules- and segment-based program recommendations to individual users. The recommendations are deployed across all communication channels in the campaign module. The recommendation engine can use the predictive models from the analysis module ensuring that all customers always have updated and precise personal recommendations.
— Omni-channel Campaign Management: The system provides a number of tools for Advanced Triggering flows to individuals, based on the data sources integrated in the data platform and the model scores calculated in the analysis module. It uses variations in personal recommendations from the recommendations engine to trigger 1:1 campaigns. Integrated campaign flows are created and executed across inbound and outbound channels. The supplier will act as an Email Service Provider (ESP).
The required functionality should be available as standard functionality.
Factors of great significance to the desired solution
— Ease of integration of various data sources in customer data-mart.
— Ad hoc segmentation, targeting and content recommendation-algorithms.
— Predictive modelling functionalities.
— Ad hoc and predictive analytics and campaign management is in the same interface.
— High stability and performance on cross channel campaign execution.
— Professional technical and commercial system support organization.
The purchaser is using Mercell Sourcing Services for this tender. To notify your interest and get access to any documents, you must copy and paste the link below into the address-part on your browser.
http://permalink.mercell.com/47966645.aspx Then choose the relevant tender.
Deadline
Fristen for modtagelse af bud var på 2015-01-09.
Indkøbet blev offentliggjort på 2014-12-03.
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Indkøbshistorik
| Dato |
Dokument |
| 2014-12-03
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Udbudsbekendtgørelse
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