Contract for media monitoring for Femern A/S

Femern A/S

The contract relates to the monitoring of media coverage of the tunnel project in Fehmarnbelt between Denmark and Germany, as well as all media coverage of the company Femern A/S (hereinafter referred to as ‘the company’).
The contract is divided into the following 2 lots:
— Lot 1: Denmark;
— Lot 2: Germany.
A contract will be entered into with one supplier per lot. According to Section II.1.8, the same supplier can bid for both lots and, depending on the circumstances, may also be awarded both contracts.
The services covered by the contract are the same for both lots.
The working language for lot 1 will be Danish and English. Summaries will be written in Danish. The analyses must be provided in Danish or English.
The working language for lot 2 will be German and English. Summaries will be written in German. The analyses must be provided in German or English.
For further information about the 2 lots, refer to Section. II.1.8 and Annex B.
Femern A/S currently uses media monitoring in order to identify how the work on the tunnel project and the company are being discussed in the public domain.
Today, media monitoring is an important strategic, managerial tool for Femern A/S, which helps to create the necessary overview for Femern A/S of all current media coverage of the tunnel project and the company.
At the same time, media monitoring contributes to ensuring that the company is continuously able to:
— 1: Respond quickly to coverage of the tunnel project and the company.
The management and the Communications Department at Femern A/S continually strive to promote the dissemination of the company's messages and comment on any details of the tunnel project and the company that may be published in the media.
— 2: Participate in the ongoing debate about the tunnel project and the company in the Danish and German media.
The purpose is, among other things, to ensure that Femern A/S contributes to ensuring that the debate can take place on an informed and factually correct basis.
With media monitoring, the management and the Communications Department at Femern A/S can obtain an overview of how the outside world perceives the company and its activities, and it also enables Femern A/S to plan and implement proactive media work.
In future, Femern A/S expects to make use of media monitoring in the form of monitoring Danish and German media (in print, online, social media, TV and radio) in relation to all relevant news coverage about both the tunnel project and the company.
The following services are covered by this contract:
— Daily delivery of media monitoring, as indicated above, to the staff at Femern A/S in Denmark and Germany. The daily media monitoring is expected to consist of:
— Background information about the media coverage, including media type, media name, author, title and subheadings and page numbers for printed articles.
— Short summaries of clips from radio and TV.
— Headlines and introduction and a link to each article (printed media) with the possibility to see the full article as plain text, i.e. without pictures and other illustrations. In addition, it must be possible to view and download a PDF with an accurate reproduction of the printed format.
— Link to the TV or radio programme (where possible).
— Delivery of monitoring data from printed media, news agencies and online sources at 8:00 (local time in Denmark and Germany). Delivery of the morning's media publications at 13:00 (local time in Denmark and Germany).
— Archiving of the Danish and German media monitoring in an online archive with the possibility of performing news searches and looking up current, historical and statistical data.
Briefly about Femern A/S
Femern A/S is responsible for designing and planning a fixed link between Denmark and Germany across the Fehmarnbelt.
Femern A/S is part of the Danish, state-owned Sund & Bælt Holding A/S, which has experience from the construction of the fixed links across the Great Belt and Øresund.
For more information about Femern A/S, refer to: www.femern.com

Deadline
Fristen for modtagelse af bud var på 2014-12-19. Indkøbet blev offentliggjort på 2014-11-18.

Leverandører
Følgende leverandører er nævnt i tildelingsbeslutninger eller andre indkøbsdokumenter: